Eve Wright, Esq. Sports Executive, Author & Entrepreneur
Eve Wright has never been the kind of woman to wait for opportunities—in business or in her personal life. This big-picture thinking, calculated risk-taking executive learned the hard way that, with her goals, she would have to create opportunities rather than wait for them. It is a philosophy that has navigated Wright’s successful career in one of the most male-dominated industries in the world— professional sports – as well as being an entrepreneur and author.
Wright is a relatively young executive who has enjoyed a meteoric rise through the ranks of Corporate America and the professional sports world; her track record of success ranges from corporate law to professional golf, to professional basketball, to a national governing body.
In addition to her accomplishments in the professional sports industry, Wright and her husband own US Bulldog Security Bars, which manufactures and distributes the Bulldog Bar home security device. She is also the author of Life at the Speed of Passion—a book that revolutionizes the way you think about what your life looks like, what you do for a living . . . and why you do it.
Wright serves as a board director, member of the Budget Committee, and Audit Committee chair for USA Track & Field, the national governing body for the sports of track and field, cross country running, road running and race walking.
She is the former vice president and associate general counsel for the NBA’s Miami Heat and the AmericanAirlines Arena where she provided legal counsel on a range of issues pertaining to commercial matters, marketing and advertising, sweepstakes and promotions, concerts and events, corporate sales, merchandising initiatives, Arena operations, infrastructure, and player-related matters.
Wright managed key projects and served as a strategic legal advisor and core senior staff team member of the Miami Heat NBA basketball team and AmericanAirlines Arena. She also drafted and negotiated complex business agreements, including corporate sponsorships with several Fortune 500 companies, merchandising initiatives, and Arena operations for movie and television location shoots. Among other things, she negotiated media rights acquisition and production partnerships for regional radio distribution of Miami Heat basketball games and ancillary programming as well as technology initiatives for both the team and the Arena with respect to facility infrastructure, websites, social networking platforms and the development of mobile applications and programming.
Prior to that, she served as senior director of business affairs for the Ladies Professional Golf Association (LPGA) and their internal and external legal teams to support global operations of LGPA, and served as strategic legal advisor to senior executives and the board of directors. She developed sports marketing opportunities for corporate sponsors to leverage their affiliation with the LPGA; presented strategies to activate golf association relationships; and identified strategic brand extension and revenue generation opportunities. Additionally, Ms. Wright managed the LPGA’s international trademark portfolio and retail licensing business.
She also served as the senior director of legal affairs and director of legal affairs during her tenure with the LPGA and, in those positions, she was involved in several facets of the organization, including corporate governance; LPGA tournament contracts; sponsorship, licensing and retail merchandising initiatives; all legal matters related to LPGA.com; trademark management and foreign trademark prosecution; and television broadcast initiatives.
Wright’s message has captivated audiences at forums that have ranged from colleges to the Super Bowl. She has been featured in various publications, including Sports Business Journal, Black Enterprise, Success Magazine, Legacy Magazine, African-American Golfer’s Digest, the Atlanta Tribune, Atlanta Post, and The DePauw magazines, to name a few. She also has been featured on Fox Business News, BetterTV, and The Golf Channel.
Wright has received several awards, including Sports Business Journal’s Forty Under 40 Award; Black Enterprise Magazine’s 40 Under 40 honors; The Thurgood Marshall Fund Distinguished Young Leader Award; Executive 50 Award; and the National Bar Association’s 40 Under 40 Nation’s Best Advocates award. She is a graduate of DePauw University, where she received a Bachelor of Arts degree in economics and international business, and earned her Doctor of Jurisprudence from Indiana University School of Law. She resides with her husband, Dr. Ken Taylor, and daughter.