Joe Gibbs Racing
Dave Alpern began his career with Joe Gibbs Racing (JGR) in 1993 as a project intern and has seen the team grow from 18 employees to nearly 500. He currently oversees all aspects of marketing for the team, including consumer products, branding, social media, and marketing activation and assists in driver management and negotiation and sponsorship sales. Alpern is one of the longest tenured marketing executives in the sport and has worked with marketing counterparts and chief executive officers of many of the country’s largest companies such as Home Depot, FedEx, Mars, Dollar General, The Coca-Cola Company, and Interstate Batteries.
Born in Frankfurt, Germany, as the son of a high-ranking CIA official, he returned to the States at age two and grew up just outside the nation’s capital in Northern Virginia. He attended Oakton High School (along with childhood friend J.D. Gibbs, the son of famed former Washington Redskins head coach Joe Gibbs) and earned a degree in communications from George Mason University in Fairfax, Virginia. His plans to pursue an MBA were put on hold in 1993 when he was offered an internship with a startup NASCAR team owned by Coach Gibbs, which led to a move to Charlotte and a one-company career that is now in its third decade.
Dave and his wife Stacey, his college sweetheart, have three teenage sons. His interests include snow skiing and snowboarding, playing volleyball, surfing, running, and losing golf balls. He is also an avid fan of the Washington Redskins and Boston Red Sox.