Founder, CEO & Principal
Kevin Carr is a 20-year sports business and professional development executive, award-winning transition expert, author, leadership coach, and keynote speaker. Acting on his belief that a high-performing professional development firm, specializing in transition management for professionals in the sports, entertainment and business industries needed to exist, he founded PRO2CEO, LLC. The company represents a model career transition and business development consulting firm for elite current and former athletes, artists and organizations that seek to increase their optimization and monetization in the business world.
Most recently, Carr served 13 seasons (2001-2014) as Vice President of Social Responsibility and Player Programs for the National Basketball Association and the NBA Development League. In this role, he was one of five people in the world to provide transition, career and life coaching to NBA and NBA D-League players. He was also an integral part of the NBA’s player development staff that changed the league’s dress code, led social responsibility efforts for NBA D-League Cares, and assisted in the execution of premier NBA player development initiatives for six NBA and 18 NBA D-League teams.
Carr’s illustrious background includes a position as associate director of Student-Athlete Support and director of Life Skills at Michigan State University (MSU) where, under his leadership, MSU’s Life Skills program was awarded the distinguished Division IA Athletic Directors’ Program of Excellence Award in 2001. Prior to his tenure at MSU, he was responsible for piloting the first Life Skills Program at Florida State University (FSU) and was part of the FSU staff acknowledged for their accomplishments with the Award of Excellence for an Academic Support Program for Student-Athletes by College Athletic Management in 1996. He also has been honored with four championship rings in collegiate football, basketball and ice hockey for his role in providing outstanding leadership to players, coaches and staff.
Carr’s expertise has made him an asset in talent development for numerous Fortune 500 companies, including AT&T, IBM, Siemens, Orlando Magic and Walt Disney World Company. A business leadership coach, he is a certified licensed facilitator of Stephen Covey’s The 7 Habits of Highly Successful People and Franklin Covey’s The 4 Roles of Leadership. Carr also holds a certification in Business Communication Skills and Professional Self-Development and Management from Michigan State University’s College of Communication Arts and Sciences.
As a nationally and internationally known speaker, he has delivered keynotes and facilitated trainings for prestigious organizations such as the Australian-based company ASMP as well as for Nike, Nike Canada, Merrill Lynch, Walt Disney, Amateur Athletic Union (AAU), Hoosier Lottery, and the National Collegiate Athletic Association (NCAA). He has been a featured speaker at numerous universities, among which are Central Florida, Florida State, Michigan State, Indiana, New York University and Baruch College, where he has focused on sports management, leadership, corporate social responsibility and public administration. He also has been an adjunct professor at Florida State and Michigan State universities and taught courses on life skills and career development.
In 2005, Carr was recognized by the The Network Journal as one of its “40 Forty Under-Forty” Achievement Award winners for his high-level of professional success and substantial contributions to the community. In 2010, he was named an honoree of the Young, Gifted & Black Entrepreneurial Awards for his achievements in business and the community. And, in 2011 he was the recipient of the No Books, No Ball Foundation Award for his commitment to community service.
He has been featured in The Shadow League, The Network Journal, and RYSE, FSU, and Rolling Out magazines for his work in the field of professional development. Hardwood Paroxysm, American Public University System, Orlando Sentinel and careerathletes.com have also interviewed him about the personal and professional development of athletes. Carr’s published articles include: “Cultivating Your Own Career,” The Network Journal (March 2007); “Take It Personally, The Well-Balanced Athlete,” Nike All-Canada Camp (2005); and “Time Management: The Key to Balancing Sports and Academics for the Student-Athlete,” American Football Quarterly, Vol. 1, 3rd Quarter (1995).
Kevin currently serves as a board member for R&B recording artist and actor NeYo’s Compound Foundation; an advisory board member, American Public University’s (APU) Sport and Health Sciences; a member of the National Association of Academic Advisors for Athletics; a lifetime member of the FSU Alumni Association; and a member of Alpha Phi Alpha Fraternity, Incorporated. He enjoys coaching and mentoring emerging professionals across the U.S. in a wide range of industries. Kevin and his wife, Jenise, reside in Tampa, Florida, with their children.