Joe Pierce is in his second season as vice president and general counsel after joining the organization in October 2013. As the company’s lead attorney, he is responsible for providing legal counsel and advice to its various departments, in addition to handling the organization’s risk management functions, including insurance and litigation matters. He also oversees the negotiating, drafting and reviewing of many of the company’s legal agreements in areas throughout the scope of its business.
Pierce joined the franchise from Bank of America, where he spent five years as senior vice president and associate general counsel for global marketing and corporate affairs. In this role, his responsibilities included acting as lead counsel in negotiating and drafting sponsorship and licensing agreements related to the company’s sponsorship of sports properties such as the NFL, Major League Baseball, the PGA Tour and NASCAR. Prior to that, Pierce spent four years as vice president of business and legal affairs for Comcast Sports Group, where he negotiated and drafted television rights agreements, affiliate distribution agreements and on-air talent contracts.
He began his career in sports with the Jacksonville Jaguars, where he served as associate general counsel from 2002-05, after spending four years as a corporate lawyer at Wilson Sonsini Goodrich & Rosati in Palo Alto, California.
Pierce serves on the board of trustees of the Mint Museum and the board of the Charlotte Hornets Foundation. He is a graduate of Georgetown University, where he received a bachelor’s degree in business administration, was captain of the track and field team, and earned dual Juris Doctor and MBA degrees from the University of Pennsylvania Law School and Wharton School of Business. Pierce and his wife, Kama, have three children, Marco, Julian and Jasmine.