Michael P. Williams


Michael P. Williams
President, NFL Experience

Widely known throughout the industry as a driven leader with a passion for truly great marketing, Williams is an energetic “brand storyteller” with a hallmark career that has been grounded in building and defining brands that leave an indelible imprint.

He has been fortunate to have worked for some of the most admired brands in the world. In his current role, Williams is responsible for managing the general business operations for Grand Prix of America, including all sales and marketing matters, event programming, customer experience and engagement, and establishing the brand position and strategic business models that will guarantee long-term growth for Grand Prix and Formula One in North America and throughout the world.

Prior to joining Grand Prix, Michael served as chief marketing officer and senior vice president of sales and marketing for the National Hockey League’s New Jersey Devils and Prudential Center. There, he developed profitable and strategically sound strategies that embraced the organization’s core business, creating equity among all initiatives. He led the organizational charge that produced positive returns against ROO and ROI, with increased revenue in all verticals. Additionally, Williams drove the restructuring of current product offerings, the introduction of new categories, and the elimination of outdated segments. The effort resulted in a measurably broadened fan base with positive results across all business segments with year-over-year gains.

Before joining the NHL, Williams served as vice president of marketing for the NFL’s San Francisco 49ers. During his tenure, he spearheaded the effort to expand the organization’s brand footprint, resulting in increased relevance among all key metrics. Williams went to the 49ers from the Walt Disney Company’s Mighty Ducks of Anaheim. Under his leadership as director of marketing and sales, the team saw improved customer satisfaction and increased revenue across all business platforms. Earlier in his career, Williams was a partner with the global advertising agency J. Walter Thompson, where he managed a $50 million annual portfolio for Ford Motor Company.

He currently serves on the North American Board for the Chief Marketing Officers Council, Governing Body for the New York Chief Marketing Officers Collective and the board for the elite international marketing group, Peer 100. He has been recognized for overall creative excellence with numerous national awards, has taught as an adjunct professor at multiple universities and is currently on the Leadership Council at Seton Hall University. Additionally, Williams has served on the boards of the Juvenile Diabetes Research Foundation, John Wooden Classic, and Special Olympics of Southern California.

Williams attended University of North Carolina and completed the prestigious Stanford Graduate School of Business Executive Program.